Feedback on the thumbs and roughs was mixed, as I expected. There was no clear consensus from other classmates on the direction I should go in. But a couple people pointed out that the ideas with the cloud and the pie/piece of pie looking “heavenly” might not send the right message to the target audience. And someone pointed out that the idea from the 3rd rough, the cutout “A” in the words “pecan” and “dream” forming the slice of pie, might not translate well to the curved shape of the bottle.
So I went with the 2nd rough idea, which seemed like it had the most potential given those considerations. I designed it to wrap around the bottle, and chose just one color from the original color “palette” to base the other colors around.
Here’s a look at the work in progress. At this stage, I’d placed the pie and pecan elements and added texture to them, and I’d placed the text where I felt it would look best. But I wasn’t too in love with the text colors. And I felt like adding some flat shadows to the pie and pecans would add to the overall composition and make things look more elegant.
After much tooling with shadows, textures, and spot (!) colors in the text, this is where I ended up.
I also included a mockup of the label on an actual bottle. Though I don’t think that part turned out super great, despite several attempts to make the label look less wonky, I’m showing it here just to be thorough.
What you can’t see in the digital image is that all of the text on the label (except the government warning) would be printed in shimmery spot colors, adding to the “dreamlike” effect.