After a round of peer feedback on the logo thumbnails and roughs, I chose two of the four to turn into finished logos. One relies on the word “center,” with a few changes to its DNA, to carry the message. The other is a bit more abstracted and deliberately creates a sense of friendly availability.
I’m not in love with either of these, to be honest, but I think they’re okay and I could defend them to a client. If other classwork hadn’t gotten in the way during the idea generation part of things, I would have done probably upward of a 100 thumbnails. I felt like I could have found some more ideas to mine, and when I got to 40 I remember thinking, “But I don’t have anything good yet!” Ah well.
Finally, I’m including a mockup for each of these logo concepts. Instead of doing something boring like a business card, I wanted to see what these might look like as a window sign and as a standing banner like you see in college bookstores. Et voilà!
This project was to create a logo for the new Computer Tech Skills Center on the Wake Tech main campus. The client didn’t have a lot of preconceived ideas about the direction the logo should take, aside from using the school colors blue and gold, but they did want it to convey that the center exists to help computer tech students, with a particular focus on programming and networking students. This is what sets them apart from other learning and success centers on campus.
With that as the starting point, I began with some thumbnails.
While I wasn’t shutting anything out at this point, I was trying to at least circle the idea of a centralized location of assistance (literally the word “center” is used in a few of these) and the partner idea of availability and openness. But I also tried to incorporate some imagery that connected things to networking and programming. Then I took four that seemed like they had something to maybe develop, and roughed them out a bit.
The finale of this assignment in the next post.