I know I’ve been quiet here for a little bit, but life has just been happening. I do have some new things to start posting, though. And the first one is…
This little video I made, about using Recolor Artwork in Illustrator! It’s a super handy tool and saves me lots of time changing colors in a project, or when I just want to explore a different color palette.
Check it out on my brand new tiny YouTube channel.
The focus of this assignment was to create an email newsletter “based on the subject of medicine or veterinary medicine for retina devices.” After some research, I decided to interpret that as veterinary ophthalmology, which is a specialty surgical field of vet medicine, and so I created my newsletter along those lines.
I made this at a set width of 600px, since, according to my research, that is a standard width for email marketing templates. Length is somewhat less of a concern, as email users are used to scrolling down to see more content.
After looking at other email newsletters for products and services (rather than information-driven newsletters like the ones I’m familiar with), I decided that mine should be pretty short (both in terms of content and pixels), with a focus on images, and grabby headlines with brief copy introducing each article before a “Read more” link.
Here’s what it looks like mocked up in an email like you might actually see in your inbox.
Images were grabbed from Pexels and have a CC0 license and were edited in Photoshop. The spring floral pattern used came from Freepik. The fake-company OCULR logo was done quickly in Illustrator.