Project 4 – GSM, pt 2

The culmination of the standards manual prep mentioned in the last post, here is my take on the Crucible identity guidelines. This is the front cover image only, but clicking on it should open the whole PDF document.

gsm-cover

Document assembled in InDesign; some of the more image-heavy layouts created in Illustrator; mockups done in Photoshop.

Now, honesty time. This project was a bit overwhelming, due to the large scope of it and just how many moving pieces there were to manage. But we were given just the regular two-week timeframe for it, with a round of feedback at about the mid-point. And I know, the real world. But as this is a classroom assignment, and something probably none of us has ever done before, it would be much better spread over three weeks. Not just because of how big the project is, but also because then there could be a second round of review. Speaking for myself, I really wish we’d had another peer review session. The first round of review came at such an early stage in the development of this project, that I don’t think it allowed for really useful constructive feedback.

Generally, I’m happy with the overall output, but I’m also conscious of the weak spots. For instance, I could never quite land on a cover design that was really it; this one here is just what I decided was “finished enough.” If I decide to include this in my portfolio later, I’ll definitely come back to this and retool those spots.

For now, here’s a mockup of the cover and some of the interior pages in a magazine-like form, which is roughly how I envision this would be printed.

crucible-mockup

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Short Project – Branding

This very first, and very short, project was about creating some pieces of branding for a (fictitious?) client, Junior Aquatics. We were tasked with coming up with three pieces for a hypothetical client meeting, to be delivered in a half hour. Apparently quick turnaround like that can be expected in the real world sometimes. Which terrifies me a little now, because, full disclosure, this took me more like an hour. And honestly it would have taken longer if I hadn’t already had a couple of mockup templates just sitting around. I had to find the third, which took longer than I’d hoped, because the ones in the top few results of my Google search were priced, and I’m broke, so I had to wade around for a free one.

But anyway, this frustrating little exercise turned out the below spread of mockup items: a t-shirt, a water bottle, and business cards.

neaswalls_junioraquatics

I dunno, but I dig the wavy stripes.