The focus of this assignment was to create an email newsletter “based on the subject of medicine or veterinary medicine for retina devices.” After some research, I decided to interpret that as veterinary ophthalmology, which is a specialty surgical field of vet medicine, and so I created my newsletter along those lines.
I made this at a set width of 600px, since, according to my research, that is a standard width for email marketing templates. Length is somewhat less of a concern, as email users are used to scrolling down to see more content.
After looking at other email newsletters for products and services (rather than information-driven newsletters like the ones I’m familiar with), I decided that mine should be pretty short (both in terms of content and pixels), with a focus on images, and grabby headlines with brief copy introducing each article before a “Read more” link.
Here’s what it looks like mocked up in an email like you might actually see in your inbox.
Images were grabbed from Pexels and have a CC0 license and were edited in Photoshop. The spring floral pattern used came from Freepik. The fake-company OCULR logo was done quickly in Illustrator.