Project 2 – Vodka Label, pt 1

With this project, we worked on designing a product label for a pecan pie-flavored vodka by Seventy Eight °C Spirits in Raleigh. Pecan Dream almost immediately presented itself as an option for the product name, though considered others too. But finding something intriguing and also suitable for the client was harder for me this time than for the last project. But here are the thumbnail sketches and the 3 roughs that I generated for this project.

I sketched around two or three different styles for this, in terms of the graphic elements. Regarding fonts, in this stage, I kept it pretty simple for the sketching process, because I actually had a pretty clear idea of the kinds of fonts that would be best suited to it. We also submitted a file of font ideas, as well as some color palette ideas.



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