This project is about creating a campaign for an issue we feel strongly about that needs to get out there on folks’ radar. Out of three of my top issues, I chose planting native plants/trees. At the risk of getting soapboxy (I’m always at risk of getting soapboxy), I’ll just mention that I feel it is super-duper important to kick the exotic plant habit and plant your garden/lawn/5+ acres with wildflowers and trees that support the wildlife and the ecosystems native to your area.
When I found out that NCSU has a program just to encourage this, called “Go Native,” I thought, “Gee, I know a lot of people who have the same understanding about this, but none of them have ever heard of this program. Why the heck not?!”
Here is a page of thumbnails for potential campaign pieces. At this point, I’m pretty solid on going with a print ad, a brochure, and a mailer packet with a few neat things in, and the sketches reflect attempts at capturing all of those pieces.
Then I took one idea for each piece that I was at least 80% good with, and roughed it out.
As I said in my last post, I often to throw in lots of little detaily things that probably will have no place in the final layout, since my tendency there is to streamline and simplify–as much as I love detail in my illustrations, I tend equally to pull toward minimalism in design.